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welcome to your bro era

shop the merch

virtual bonfire

12-week foundations

YYC meetup

1:1 coaching

hi. I’m Jake

hug your bros exists to help men live healthier, happier, and more connected lives.

we build practical habits, honest community, and everyday rituals that make it normal to move your body, check in with your people, and show up—one small win, one real conversation, one hug at a time

hi. I’m Jake

hug your bros exists to help men live healthier, happier, and more connected lives.

we build practical habits, honest community, and everyday rituals that make it normal to move your body, check in with your people, and show up—one small win, one real conversation, one hug at a time

hug your bros exists to help men live healthier, happier, and more connected lives.

we build practical habits, honest community, and everyday rituals that make it normal to move your body, check in with your people, and show up—one small win, one real conversation, one hug at a time

hi. I’m Jake

hug your bros exists to help men live healthier, happier, and more connected lives.

we build practical habits, honest community, and everyday rituals that make it normal to move your body, check in with your people, and show up—one small win, one real conversation, one hug at a time

YYC / Calgary Upcoming meetups

Our in-person events are a 2-hour play & connect led by Jake Kokot.
Meet at Central Park at 5pm. Pay what you can.

— September 11 2026

register

— September 25 2026

register